WalesOnCraic is our award-winning brand, sharing Welsh humour with millions of people online each week. First launched in 2014, our ‘alternative’ news has been shared globally but with a strong following in Wales.
With that in mind, we’ve decided to open our doors to a small number of selected commercial partners who’d like to reach our large and engaged Welsh audience.
Here are our numbers
We’ve been busy bees. In a recent 28-day period, our Facebook content generated:
15.7 MILLION views
5 MILLION viewers
104,700 content interactions
51,000 page visits
3,800 new followers
We’ve amassed more than 80,000 Facebook followers, with 84.7% based in the UK; most of this audience is based in Wales.
Our data tells us that our biggest audience locations include Cardiff, Bridgend, Newport, Rhondda, Swansea, Llanelli, Merthyr Tydfil, Pontypridd, and Wrexham.
Our audience is almost evenly split between men and women, with our largest age groups between 35 and 64.
And we’re not just on Facebook either.
Our WalesOnCraic Substack newsletter now has 500+ subscribers and is growing daily, giving partners an opportunity to reach our audience directly in their inboxes too.
Partnership opportunities
We’re interested in building genuine relationships with brands that are a good fit for WalesOnCraic and its audience.
Opportunities can include:
Sponsored Facebook content
Native brand integrations
Newsletter sponsorship
Competitions and promotions
Longer-term brand partnerships
Category-exclusive partnerships
Bespoke campaigns
We’re particularly interested in working with businesses that want to build their profile with consumers in Wales.
A word about WalesOnCraic
If you’ve spent any time on WalesOnCraic, you’ll already know we’re not a conventional news publisher.
Our audience comes to us for an irreverent, distinctly Welsh sense of humour. Sometimes it’s silly. Sometimes it’s satirical. And occasionally it can be a little cheeky or risqué.
That’s part of WalesOnCraic.
We’re therefore interested in working with brands that understand the publication, enjoy what we do and are comfortable being associated with its personality.
We won’t change WalesOnCraic into an advertising feed either. Commercial partnerships are deliberately limited so that the content our audience enjoys remains at the heart of the publication.
Media agencies
We’d also love to hear from media planners, advertising agencies and marketing agencies representing clients looking to reach Welsh consumers.
If you have a client that could be a good match for the WalesOnCraic audience, get in touch.
Let’s talk
If your customers are in Wales, there’s a good chance they’re already seeing WalesOnCraic.
For our Sponsorship & Brand Partnerships Media Pack, campaign ideas or an informal conversation about working together:
Royston
07772 081775
Facebook performance figures are based on Meta Insights for the 28-day period 27 July–23 August 2026. Audience demographic and location figures relate to WalesOnCraic Facebook followers.