The world-famous Beaujolais Day, which takes place on the third Thursday of November, has been re-named ‘Middle-Aged Women Getting Shit-Faced’ Day.
It’s as much a part of 1980s folklore as massive mobile phones, shoulder pads and personal organisers. On the third Thursday of every November, the City of London was awash with celebrations for the arrival of Beaujolais Nouveau. But now Welsh women are using it as an excuse to get absolutely shit-faced.
Middle-aged woman, Donna ExtraGunt, told WalesOnCraic:
“I just goes with the flow me. Someone on the bus said it was Beaujolais Day and that’s a good enough excuse for me to get totally shit-faced. I’m on my way to Tesco now to get some.”
But critics have pointed out that people are falling for a pre-ordained marketing ploy.
“It’s cynical,” said marketing expert Timothy Tightarse. “These wine-making companies know that Welsh middle-aged women need next to no excuse to drink.”
But ExtraGunt responded to the claims, saying:
“I couldn’t give a shit if I’m falling for a pre-ordained marketing ploy – it sounds just the ticket for me!”